Founding Story


What Are We Solving For You?
Often times, weight loss is viewed as something that can only work when it's hard. At Vitera, we think otherwise. We believe the reason people fail in losing weight is because it is hard. In order to achieve lasting results, we have to adapt to your lifestyle, not the other way around.
When weight loss is hard
this reduces happiness which makes people give up and end up binging (revenge eating).
Then, the guilt comes from revenge eating & the cycle starts again. This means people are always stuck in a cycle which never ends leading to continuous failure on their journey.
This is why weight loss has to be Stress-Free. Keeping happiness as high as possible during the weight loss process ensures that you will be able to last longer. What this also means is that you will be able to sustain a caloric deficit for a longer period of time which will eventually result in long term weight loss.
Our Core Values

Evidence-driven formulations that ensure results.

No extreme dieting, no suffering—just real, sustainable results.

Real transformations and experiences. 23,000+ customers and counting!

High-quality ingredients, transparency, and trust.
The Vitera Standard
Formulated by Experts

IDEA
It all began with a simple idea — to create a weight management supplement that tackled weight loss at its root causes. Our vision was clear: include only ingredients backed by the latest global research, scientifically proven to be both safe and effective.

RESEARCH
And so, the research began — months of meticulously reviewing countless studies on ingredients and their combinations, until only the most effective and proven ones were selected.

Testing & Optimization
The formula then went through repeated in-house testing to optimize for:
- Ratio of active ingredients
- Effectiveness
- Psychological Benefits
- Convenience
- Flavour

KURUS2COMEL EXPERIMENT
Our Founder Hamiz Shah took Vitera daily for a month as part of the K2C Experiment to prove that Vitera is safe and effective. He monitored his health through body measurements and blood tests before and after 1 month of Vitera under the supervision of a doctor.